Your agency for

We are themanual.

Your agency for digital communication.

As a division of rtfm GmbH, we combine know-how in the fields of technology and communication with our years of expertise regarding social content. Living up to our name, we realize both meanings of “manual”, with theoretical knowledge on the one hand and putting in the work on the other. You benefit from our flexible team structure with no overhead, allowing us to begin telling your story from your preferred starting point. Your appearance on social media is our core discipline. With flexible social media marketing we provide you with tailor-made communication for all relevant channels. We can also help you find authentic product ambassadors among influencers, enabling you to communicate with your audience at eye level.

Our services

Good company for great communication

We are storming the TikTok For You pages of all gamers and tech aficionados for our client ASUS. Our cooperation with an already established content creator gave ASUS a face. We mix product introductions, tutorials and entertainment in our content plans, and the TikTok creator realizes it with flair and style. Trends, challenges and trending sounds are a part of our digital days. #ROGitwithASUS

Sennheiser is a family business with a long tradition. Like us, they strive for innovation and put customers first. The outstanding sound quality is characteristic of the company and its internationally recognized products in the field of sound and audio. We are ready to carry this vision forward. In this case we are the creative mind behind the TikTok channel, with a variety of product launches to educational content. themanual. provides active support with fresh ideas for visual expression. This is the future of audio.

In 2019 we began managing the German social media channels of American audio pioneers Klipsch. Due to our expertise in technology in general and audio specifically, we knew exactly what topics the followers would be interested in. With custom content and targeted advertising, we successfully grew and maintained a very loyal community.

With brother we demonstrate how to stay grounded even as a global player. Through well-aimed collaborations with micro influencers, brother is always #atyourside. This approach showcases the client’s strengths outside of professional applications on a scale followers can relate to. The audience loves it, they participate and provide direct feedback to new products.

Everyone hast hat one place at home that feels particularly comfy. Bliss is the condition when that very place also features a good wifi connection. Together with devolo AG, we have given this feeling a name: “my favorite wifi spot”. In the course of the Europe-wide campaign, numerous influencers presented their own favourite spots.

In cooperation with Yamaha and German entertainer Oliver Kalkofe we realized the first German-language social media campaign for high-end home cinema. For the campaign, we filmed the Yamaha experts installing a luxurious home cinema in Oliver Kalkofe’s living room. Fans and viewers were able to observe the project’s progress via Youtube, Twitter, Instagram, Facebook and a special website.

Our services

Consulting

strategy development
campaigns
project planning

We do not just start posting – together with you, we devise custom-made strategies for your digital communication to leave a lasting impression on your target audience.

We pride ourselves on our technology know-how and sound familiarity with the industry as well as our transparency of action and accounting, making sure to meet all your individual demands.

In order to achieve your corporate goals, we develop matching communication strategies – from the first analysis of the status quo to the final assessment. We support you on every level from social media to influencer relations to online advertising. If you are looking to lay the foundation or to finetune your established approach – we are at your service.

Social media marketing

establishing a channel
monitoring
community management

Postings, stories, reels and TikToks – a modern enterprise needs to be familiar with current trends on social media, using its channels accordingly.

From building and establishing a channel to researching relevant topics to planning regular content updates to constantly monitoring, analysing and adapting strategies, we guide your social media presence

Our social media marketing helps you be visible where your audience is looking. With elaborate campaigns, personalized communication and well-founded knowhow we place your product across all relevant social media channels.

Content

storytelling
photo/video production
podcasting

No social media without content. It is all about standing out, being unique, grabbing attention. Our content captivates from the first second.

Be it social media postings, trendy videos or appealing ad copies – we provide an all-round-service for your business.

We offer efficient content marketing with authenticity. In cooperation with our partners, we cover expertise in all fields of content creation.
From audio formats like podcasts to visual storytelling via high-quality photo shootings – our team turns your ideas into reality.

Social commerce

social selling
increasing online sales
generating traffic

We develop a social media strategy or refine your existing profiles to achieve conversion rates, increasing your company’s revenue.

We support you in all aspects of social selling so you can turn the dialogue with your audience into more traffic, traceable leads and profitable conversions for your online shop.

By integrating a shop into your social media channels, we transparently, flexibly and scalably increase your online sales.

Influencer marketing

influencer relations
contact management
fulfilment

Communication is in our DNA. We are passionate about what we are doing, and we pass this passion on. Our established network comprises mini bloggers as well as mega influencers.

We focus on sustainable cooperation. For you, that means eye-level communication with your target audience through select brand ambassadors. That way we can guarantee long-lasting, audience-appropriate and authentic communication.

Online advertising

search engine optimisation
search engine advertising
social advertising

By advertising we can reach exactly those people for our clients that they want to reach. Potential buyers, brand ambassadors and prospective customers.

Advertising generates leads and increases sales or brand awareness. We create appropriate target audiences and put your content on all relevant social media channels.

From Google campaigns to Facebook ads to Instagram ads, we are happy to help you.

B2B marketing

LinkedIn marketing
Employer branding
Corporate influencer

B2B marketing is not only aimed at accounts and companies, but ultimately at the people behind them. We develop marketing strategies with you to initiate or deepen sustainable business relationships.

To ensure that your company is always up to new challenges, we support you with employer branding that always inspires and brings on the right experts.

Events

influencer roundtable
workshops
webinars

A professional live event or jovial get-together – we get you in touch with the industry’s relevant content creators.

Making use of the years of experience of rtfm paired with our young ideas, we cater to your individual needs and design the event that suits you best.

We provide creative concepts, a strong all-round organisation and the professional realisation of your event.

Reporting

analytic evaluationKPI-based validationdetailed coverage

We collect, compress and interpret your data in regular reports so you stay on top of things.

Through KPI-specific, structured visualisations you are guaranteed to receive quick and straightforward quantified updates regarding the state of your communication strategy.

We employ the specially designed tool PRplus.

Let us introduce ourselves

Melanie Rudolph

Head of Social Media
& Online Marketing

E-Mail to Melanie

Pauline Klug

Social Media & Influencer Relations Trainee

E-Mail to Pauline

Kai Stadelmann

Head of Digital
Consulting

E-Mail to Kai

Johanna Jordan

Social Media & Influencer Relations Trainee

E-Mail to Johanna

Aylin Derin

Social Media
Manager

E-Mail to Aylin

Let’s connect

We call you back. If you require, we can send you a link for a video chat with us. You agree to the processing of your data for the sake of processing your request. Further information and notes regarding cancellation of this agreement can be found in our privacy statement.